Evolutionshift

Evolutionshift

A Two Month Thank You!

David Houle's avatar
David Houle
Dec 15, 2022
∙ Paid

It was in the first week of October that this Evolutionshift newsletter went live. [ I live in Florida and had planned to launch in late September, but a storm called Ian changed the timetable]

So, two months in, I am thrilled by the response. I enjoy all the research, the writing, and the developing audience of readers who have stepped up to support this effort.

To those of you who have stepped up to be paid subscribers, I thank you so much.

To the generous founding members my deepest gratitude for going all in.

To the free subscribers, I thank you for your interest. You have shown an interest in reading what I post. The roughly 3800 free subscribers have an open rate of 31-38%. I will always work to increase that number.

When doing the early research about Substack, the company suggested that across the platform there was a 5-10% conversion rate of free to paid subscribers, over time. Below is a screenshot of my dashboard that shows the number of subscribers. The current ratio of paid to free is 2.6% So this tells me that if Substack is correct, I have another 2.4-7.4% of free subscribers to become paid.

Substack has great data analytics so I know more about my audience than ever before. I can see what every subscriber does with every post I make. I know that many free subscribers open and read many of my posts. You are enjoying the newsletter a lot. Why not consider supporting me in this endeavor and getting the great benefits of being a paid or founding member subscriber?

One of those benefits is getting to read all I post, which is at least four times a week. Free subscribers only see two.

Paid subscribers never see this paywall

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